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Like several great hero’s journey, this story begins that has a obstacle — as well as a longstanding wellbeing and sweetness manufacturer experienced a big a single. The brand name was getting ready a robust omnichannel rebranding initiative, as well as the CMO was resolute to generate Connected Television (CTV) a crucial cornerstone in the campaign, which led them to MNTN Overall performance TV. But while the model’s crew have been efficiency Entrepreneurs themselves, they'd considerably less knowledge working media for this fairly new channel and located they necessary assistance to be certain CTV can be prepared to start with the remainder of their mix. As being the brand approached its deadline for launching ads, they attained out to AdParlor — a website versatile and effective digital agency with general performance marketing knowledge — to see when they’d be ready to soar in within the eleventh hour and help.

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